
Bryce Cooper President
Bryce leads Trulla Group’s investment efforts, focusing on acquiring and growing high-quality, founder-led businesses in essential industries. He brings a long-term mindset and a collaborative approach to every partnership.
Trulla Group is backed by Constellation Software, an established leader in building and sustaining enduring businesses in niche markets. Guided by our core values — buy and hold forever, foster autonomy, and share best practices — we empower organizations to thrive independently while benefiting from collective wisdom.
Our mission is to cultivate long-term growth, innovation, and resilience, strengthening businesses for generations to come.


Bryce leads Trulla Group’s investment efforts, focusing on acquiring and growing high-quality, founder-led businesses in essential industries. He brings a long-term mindset and a collaborative approach to every partnership.

Greg supports Trulla Group’s origination, diligence, and portfolio management efforts. He works closely with business owners and management teams to help unlock long-term value through operational improvements and thoughtful investment.